Frozen Blueberry

(I)Market Size Forecast: Sustained Growth

The global frozen fruits and vegetables market will maintain a steady growth. It is projected that the compound annual growth rate (CAGR) will reach 7.8% from 2025 to 2030, and the market size will exceed US$35 billion by 2030. Among them, the Asia - Pacific region will lead the world with a CAGR of 11.2%.

As the core market in the Asia - Pacific region, China benefits from the policy dividend of an average annual increase of 23% in cold - chain logistics investment. It is estimated that the penetration rate of frozen vegetables in China will soar from the current 8% to 19% by 2030.

In terms of product categories, the growth rate of frozen fruits will be higher than that of vegetables. The proportion of frozen fruits will increase to 50% by 2030. High - end products such as functional frozen fruits and vegetables and organic frozen fruits and vegetables will achieve a growth rate of over 15%, becoming the new engine of industry growth.

1. Continuous Upgrading of Health - related Demands

- Organic and Green Products: Consumers' demand for organic and green frozen fruits and vegetables will continue to rise. It is expected that the market size of organic frozen fruits and vegetables will exceed RMB30 billion by 2030.

- Low - sugar and Low - fat Products: Low - sugar and low - fat frozen fruits and vegetables will become the mainstream, meeting the needs of specific consumer groups such as fitness enthusiasts and the elderly.

- Nutrient - fortified Products: There will be an increase in frozen fruits and vegetables products fortified with nutrients such as vitamins, minerals, and prebiotics to meet consumers' health requirements.

2. Changing Consumption Patterns

- Ready - to - eat Products: Products such as ready - to - eat frozen fruit and vegetable cups and ready - to - eat salads will experience rapid growth to meet the needs of the fast - paced lifestyle.

- Small - package Products: Small - package and multi - category mixed products will become the mainstream in household consumption, such as 500g packs of mixed vegetable packages and 200g packs of mixed berry packages.